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Ground Zero
Fashion
TOP STORIES
Podcast
Does fashion belong in museums? (with Kieran Long)
Fashion Transformation
“The resale shift is happening, with or without the brands’ involvement”
Interview KONRAD OLSSON
Brand Innovation
A guide to strategic storytelling for brands

Events

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Discover and join our upcoming events across the Nordics.

Event
Save the date for Transformation Conference 2025 in Copenhagen
Event
Save the date for Transformation Conference 2025 in Stockholm

Fashion Transformation

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Navigating the fashion industry’s transformation through the lens of new technologies, upcoming regulations, and innovative sustainability initiatives.

Observations
Sustainability roundtable, part 2: Uniqlo wins on data and transparency
Observations
An H&M sustainability roundtable that fell short
By KONRAD OLSSON
Fashion Tech
Zalando introduces AI tools to enhance online fashion retail
Fashion
Ground Zero
We charted new territory together with Genera and Gorjan Lauseger in this AI generated editorial.

Podcast

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Our weekly show about how technology is changing the creative industries.

Podcast
The ethics of AI (with Anna Felländer)
Podcast
Lessons from Nike, New York and NRF (with Greg Merrill)
Podcast
How strategic content builds brands