Swedish startup Teint brings skin-tone adapted plaster to the market
”Why didn’t we think of that before?” is a common reaction when entrepreneur Nebe Al Mayahi explains her concept. Now, she hopes to see all the biggest companies being inspired and making a move to start offering similar products for everyone.
By JOHAN MAGNUSSON
March 10, 2022
The idea that has now led to Teint came to Al Mayahi when she just looked at her surroundings.
— Visiting my local supermarket, where I saw this dark-skinned gentleman wearing a light beige plaster, made me question whether plasters in darker skin tones existed or not. And from there we started thinking about the broader picture: what other products needs to be adapted to reflect the society we live in? she says, before answering her own question:
— A lot.
How’d you describe Teint?
— I am originally from Iraq and have spent most of my life in the healthcare and life science industry, both in post-war Iraq and Sweden. With Teint, we’re focused on re-thinking important everyday products to fit into our modern and diverse society, Al Mayahi says, continuing,
— We started off with skin-tone adapted plaster but aim to release new products every 6 months. ’Why didn’t we think of that before?’ is everyone’s reaction when I’m describing the concept. All major Swedish pharmacies have jumped on this since it’s so obvious and the sales have shown the market readiness for our product. In the coming weeks, you will see even more exciting partnerships that are not only in the pharma industry but your day to day retails. Change is happening.
You mentioned it, haven’t you seen any similar product on the market?
— Well this is also what we wondered, with multi-billion dollar companies who are aware of these issues not adapting their offer to the diversity of our society. We hope to see all major companies being inspired and making a move to start offering products for everyone. A good thing for us is that we will be several steps ahead already with our next products and firmly intend to get everyone working on thinking, acting, and manufacturing inclusive products, Al Mayahi concludes.
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