The Swedish rug and furniture brand mixes traditional aesthetics and craftsmanship with a contemporary expression.
— Our selected collaborations with relevant contemporary artists is a testimony to that mindset, tells founder Malin Glemme. This summer, we’ve, for example, launched interior decorator Lotta Agaton’s first collection of furniture and a series of carpets. The collection includes a sofa and lounge chair as well as a padded bench and a number of carpets and they are all bearing the mark of Agaton’s pared-down design aesthetic which has made her a household name in Scandinavia and beyond.
The brand just opened the doors to their new showroom, welcoming customers as well as professionals, that is located in a beautiful brick building from the turn of the 19th century in the heart of Stockholm.
— The project together with architects Jack Dalla Santa [who’s also created All Blues’ spectacular new flagship, Ed’s note] and Michaela Hemlin at Studio Abirascid Hemlin started out with me making a mood board capturing an industrial yet elegant look. I wanted to create a toned-down rustic shell that was an interesting backdrop to our more elegant designs. We also talked a lot about theatre, art exhibitions, and other art forms that have the ability to create mixed feelings. This was something that we wanted to interpret into the space to ensure that it would become more of an experience rather than just a normal interior shop. For the materials, our ambition was to use as much as possible from what was already in the space. So, we have stripped down walls, showcasing the bricks underneath, polished the existing Kolmårdsmarmor into a more gray-green color that played well with the limestone walls, and polished the wooden floors into a rougher look. For display material we used unlacquered steel and pine for a rough industrial look that I think is a great contrast to our exclusive bouclé fabrics and sheer wool materials, says Glemme.
— I’m also really happy that will be supporting young artists in the space. Starting now, beginning of September, we are displaying Sofia Bahlner’s award-winning textile installation Experimania — a true experience to see IRL.
