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The art of Finnish pressed binding reimagined
Award-winning design brand Made by Choice joins forces with Snarkitechture for the launch of Lieksa in Milan.
By JOHAN MAGNUSSON
15 Apr 2024

The ethos of New York-based design practice Snarkitechture is ”not art, not architecture” when challenging conventional approaches to materials and structures. The new Lieksa collection for Made by Choice — known for combining modern woodcraft with the latest technology and awarded Life-Enhancer of the Year by Wallpaper* Design Awards 2022 — builds on Finnish craftsmanship and heritage.

— After several material experiments and prototyping we ended up with a very Finnish way of making furniture; bending birch plywood which makes the chair new in its form language, and at the same time very familiar in the way its been manufactured, Antti Olin, CEO of Made by Choice, explains. 

— When different cultures and design languages meet, the results are often unique and unexpected, the brand’s co-founder Niclas Ahlström adds.

The Lieksa table.

Designed in New York by Snarkitecture and produced in Halikko, Finland by Made By Choice, the Lieksa collection is created to be a part of a new shared creative space with law firm Jayaram Law. It comprises a dining chair, lounge chair, a small round table, and a dining or conference table. The tables feature a concealed compartment to store small items such as phones, notebooks, or pens. The line features soft, comfortable, and warm elements to contrast the industrial feel familiar in many creative spaces. The chairs adapt a simple design reminiscent of a mountain range or landscape that involves a single piece of bent plywood that splits to form the seat and legs.

— We designed these pieces with creative collaboration and connection in mind, as they were originally commissioned by Jayaram Law for a shared work space dedicated to supporting innovation. At the same time, the natural warmth of the wood and the distinctive form will be a source of comfort and curiosity in any room, says Alex Mustonen, co-founder, Snarkitecture.