Scandinavian Mind Weekly
Weekly: A first look at The Next Sustainable Consumer Report
Our show about current trends and events within business, tech, fashion, design, culture, and more. From the Nordic perspective of our team of editors and contributors.
26 Nov 2021

Listen on Apple Podcast and Acast.

We invite Scandinavian MIND editor-at-large Fredrik Ekström to speak on The Next Sustainable Consumer, to be released on December 9. In the quantitative report, Fredrik clarifies sustainability with toolkits to thrive in this time of rapid transformation, highlighting areas where brands can win, directions for success, and consumer profiles we should be talking to now, and how to speak with them.

Today on the show:

A ground report from the newly opened digital culture hub Space in Stockholm, which boasts the world biggest gaming centre.

An introduction to The Next Sustainable Consumer report.

Arts and crafts in Oulu.


Fredrik Ekström, Editor-At-Large, Sustainability and Branding.
Konrad Olsson, Editor-in-Chief & Founder.
Roland Philippe Kretzschmar, Editor-at-Large for future and digitisation.
Erik Sedin, Junior Editor.