FASHION

UNXD and Decentraland to host virtual Fashion Week in March

In March this year, the luxury marketplace UNDX based in the Decentraland metaverse platform will organise a fashion event including catwalk shows, pop-up shops, and afterparties.
By MARTINA TEDEBRING
January 31, 2022

Through Twitter, Decentraland encouraged designers, brands, and fashion enthusiasts to prepare their virtual collections for presentation at the digital event. At Decentraland, a virtual reality platform built on the Ethereum blockchain, users develop plots of land, trade, create artwork, and also NFTs. UNXD, on the other hand, is a luxury marketplace that now turns to Decentraland for its first-ever fashion week.

The event, novel on the platform, will take place between March 24 to March 27. Attendants can view the shows in a virtual environment and purchase the garments for their avatars.

A Reddit’s user current fashion of choice in Decentraland. Photo: MissilerLermer/Reddit.

— We believe NFTs are bigger than digital alone. With a team from the luxury/culture and physical world, UNXD’s NFTs aim to bring “tangibility” into the NFT space. Our starting point is intertwining the digital and physical worlds, shared UNXD in a statement.

So is this virtual fashion situation actually going to be a thing?

Well, in September last year UNXD collaborated with the Italian label Dolce & Gabbana in the release of an NFT nine-piece collection personally designed by Domenico Dolce and Stefano Gabbana. Under the name of Collezione Genesi, the collection was highly successful in a matter of sales, reaching nearly 6 million dollars and proving that there is a clear target group highly interested in these items.

UNXD and Dolce & Gabbana collaboration from 2021.
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