In the next step of the ongoing collaboration between Prada and adidas Originals, the two brands are exploring the metaverse. Starting Tuesday January 24, people are invited to take part in a raffle where 3 000 participants will be selected. These will then be able to upload their own anonymized images, that will be minted into NFTs. Each individual NFT will then be used as a tile in an artwork created by the digital artist and creative coder, Zach Lieberman.
The final artwork, made by Lieberman, will be auctioned on SuperRare — a digital marketplace, for digital art. A majority of the proceeds will go to Slow Factory, a non-profit organization and institute working to create education to drive meaningful solutions and inclusive communities. A part of the proceeds will also go to Lieberman, as well as the community creators.
The project, which is named ’adidas for Prada Re-Source’ is built on open-source web3 technology, which celebrates and enables user-generated and creator-owned artworks. adidas — which is no stranger to the metaverse — presented in December 2021, its first move into the virtual sphere, when they presented a lavish NFT-collaboration with Bored Ape Yacht Club, Punks Comic and GMoney. Then, the almost 30 000 NFTs sold out in a matter of hours.
The NFT-project is an extension of the ’adidas for Prada Re-Nylon’-collection that was presented earlier in January. The collection is the first one Prada and adidas Originals are doing together which features ready-to-wear, accessories and sneakers. The collection highlights some of the brands most iconic signatures and blends the two brands aesthetics into a luxurious sporty collection in which Prada’s Re-Nylon fabric takes the center stage.
To learn more about ’adidas for Prada Re-Source’ visit adidas.
