MUSIC

Tribute museum The Avicii Experience uses VR and tech to let visitors engage with Tim’s music

”Tim would have been incredibly proud to be represented like this. The mix of a new digital take in combination with a classic museum would have appealed to him”, his father Klas Bergling says.
By JOHAN MAGNUSSON
February 24, 2022

Tim Bergling’s music has been streamed 34 billion times. That’s 210.000 years. To put that in perspective, 210.000 years ago, the first Homo Sapiens were born. This Saturday, almost 4 years after his tragic passing, tribute museum The Avicii Experience opens to the public at gaming and music meeting place Space in central Stockholm.

Lisa Halling-Aadland, content producer, what have you created?

— It’s a museum that lets the visitor explore and learn more about Tim, the person, and Avicii, the artist, but Tim was a team player who loved collaborating with other great musicians, songwriters and producers. Therefore, we have worked with many of his friends and music collaborators in order to tell the story in an authentic way. Ash, Tim’s co-producer and manager, has also been a huge asset in puzzling together the events and the timeline. Tim was extremely productive and there are so many stories to tell surrounding him and his brilliant creative mind. In the museum, we have chosen to highlight some of the bigger and most remarkable events of his career. We’ve incorporated several interactive stations to let the visitor engage with his music in different ways and unpublished music and footage are also available to discover.

— The space gives the visitor a chance to explore Tim’s music and life in many different ways thanks to the transmedial storytelling, curator Ingmarie Halling adds.

The 300 square meters big museum is built like a time travel through various rooms, starting in Tim’s boyhood room. It’s moving on to his and Ash’s first studio, Earfile Studios, in an Östermalm basement, where the original studio setup has been rebuilt and the next room is the studio located in his Los Angeles home, including Tim’s beloved grand piano. The mentioned stations include ”VR karaoke”, where visitors can enter a vocal booth, put on a headset, and travel to a music studio to ”meet” Sandro Cavazza, Aloe Blacc, or Carl Falk, a few of the co-producers and musicians, for a new kind of karaoke experience. The museum also offers chances to engage with Tim’s music via custom-built installations and apps, such as creating a very own Levels mix with different sounds and effects on a touchscreen.

The Avicii Experience. Photography: Johanna Pettersson.

Lisa Halling-Aadland, who’s the target group?

— Avicii fans of course, but also people and tourists interested in modern pop culture and music. We are catering to a wide range of people and can’t get overly techy — the content still needs to be accessible. I think we’ve found a good balance here.

— Avicii changed modern dance music and led a pioneering revolution of the global EDM scene. He was, without a doubt, one of the most influential producers, artists, and songwriters of our time, so it feels obvious and fantastic that Tim now has his own museum, in the middle of the city where he grew up, says Per Sundin, CEO Pophouse Entertainment and co-founder of Avicii Experience.

— Tim would have been incredibly proud to be represented like this. The mix of a new digital take in combination with a classic museum would have appealed to him, says Klas Bergling.

The Avicii Experience also sheds light on the heavier sides of the endless travel and gigs, including a visually and acoustically intense room, exemplifying the backsides of being a celebrated and constantly monitored superstar. Part of the proceeds goes in full to the Tim Bergling Foundation.

Tim’s first ”real” studio located in an Östermalm basement at The Avicii Experience.
The studio in Tim’s residential home at Blue Jay Way in Los Angeles at The Avicii Experience.
H.R.H Prince Carl Philip and H.R.H Princess Sofia at today’s inauguration.

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