Marimekko and sustainable textile creators Spinnova have teamed up to create a 3-piece capsule collection — an overshirt, a straight-fit trouser, and the classic tote bag — all featured with the fashion house’s Unikko Print. Launching this week, the pieces have been created using Spinnova’s technique of transforming cellulose from wood-based fibres into textile fabrics which are fully recyclable and use 99.9 per cent less water than conventional cotton. 20% of the material in the collection comprises of Spinnova textiles and 70% of organic cotton. The two have collaborated for several years and early 2020 saw the launch of two looks.
— We as the sustainable textile leader are pleased to see the first printed products made with Spinnova fibre to be available for consumers — even more exciting is to see the fabric being printed with one of the most iconic prints of the whole design history, Kim Poulsen, CEO at Spinnova, comments.
— Partnerships with the likes of Spinnova play a vital role in achieving our ambitious sustainability goals as a company, Suvi-Elina Enqvist, Head of Innovation Works at Marimekko, adds.