FASHIONTECH

Marimekko and Spinnova’s new capsule combines innovative technology with printmaking

Launching the first ever printed products made using Spinnova’s fibre blend that are commercially available.
By MEGHA PRAKASH
August 30, 2022

Marimekko and sustainable textile creators Spinnova have teamed up to create a 3-piece capsule collection — an overshirt, a straight-fit trouser, and the classic tote bag — all featured with the fashion house’s Unikko Print. Launching this week, the pieces have been created using Spinnova’s technique of transforming cellulose from wood-based fibres into textile fabrics which are fully recyclable and use 99.9 per cent less water than conventional cotton. 20% of the material in the collection comprises of Spinnova textiles and 70% of organic cotton. The two have collaborated for several years and early 2020 saw the launch of two looks. 

— We as the sustainable textile leader are pleased to see the first printed products made with Spinnova fibre to be available for consumers — even more exciting is to see the fabric being printed with one of the most iconic prints of the whole design history, Kim Poulsen, CEO at Spinnova, comments.

— Partnerships with the likes of Spinnova play a vital role in achieving our ambitious sustainability goals as a company, Suvi-Elina Enqvist, Head of Innovation Works at Marimekko, adds.

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