13 launches that drive innovation in the beauty industry
After the huge K-beauty trend and its 10-step-routines, there’s a growing global buzz for Scandinavian S-beauty and its innovative products with sustainability at its very core.
Photography ANDERS KYLBERG Set design NIKLAS HANSEN Edited by JOHAN MAGNUSSON
Nourish Repair Hand Mask, Reserol. After a year of alcogel, your hands could use a little extra treatment. Enter Reserol and this mask, full of vitamins and antioxidants, including beta carotene.
Heather lipstick, HAVU. Purple/
pink shade from what might be the world’s most eco-conscious lip care manufacturer.
Vesper toothpaste, Selahatin. A taste of anise, licorice, and cinnamon by the artisanal oral care brand.
Soap bars Le Miel and La Calendula, Melyon. Using an old technique called cold saponification, these soaps maintain a big amount of natural glycerin, making them highly hydrating.
Eyeliner, Sprout. Instead of throwing it in the trash after use, this world-first, patented eyeliner can be planted
to grow into beautiful bee-friendly
Waterproof Mascara, Byredo. Super-resistant to water using an innovative formulation as well as adding softening and moisturising properties. Simply put, the best of both worlds.
LastRound cotton round, LastObject. It takes 10.000 litres of water to produce 1.000 (0,5 kg) regular cotton rounds. So, why not switch to a reuseable one, made entirely of renewable raw materials and good for 1.000 uses?
The Dream Mask, Mantle. Innovative night mask from the pioneering Swedish CBD skincare startup.
Brightening Hydroactive Multivitamin Essence, Cool Derma. With multifunctional skincare products being on the rise, this essence also works as a serum — and might be the best one we’ve tried.
Maghrib perfume oil, Uniform. This startup transforms the industry, one step at a time, through their sleek fragrances, made to create a shield for the user. Or, if you prefer, a uniform.
Beauty Pillow, Amelie Soie. Pillow made of the most exclusive Mulberry silk, called 22-Momme, that not only regulates your body temperature, but also minimises your sleep wrinkles and maintains skin moisture.
Night Active+ Retinol, Skinome Project. With a growing focus on the skin’s microbiome, this freshly produced oil emulsion uses prebiotics to help balance it.
Cleanser, I am by Swedish Haircare. Sulphate free light shampoo, rich in
extracts of green peas and cottonseed oil, to strenghten your hair.
When finished, Sprout’s patented makeup products can be planted and grow into wildflowers
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