In collaboration with Next Textile, the long-running industry gathering in Borås, we made our debut in Sweden’s textile capital during Borås Textile Days on 5 November. Following the editions in Copenhagen and Stockholm in August, we took the conversation upstream, to where material, sourcing and production meet the operational reset reshaping the industry. The morning followed one line: transformation, sustainability from ambition to operation, and what AI actually needs to work inside a fashion company.
Konrad Olsson, founder and editor-in-chief of Scandinavian MIND, opened the day together with Pierre Rosengren, CEO of Marketplace Borås. The first session brought together three CEOs from three ends of the market: Richard Woodbridge of Scandinavian Heritage, the group behind Oscar Jacobson and Filippa K, Elisabeth Peregi of Kappahl Group and Ted Boman of Gina Tricot. The common thread was that all three are building groups around established Swedish brands, and the conversation moved from price pressure and second hand to data, AI in daily operations and generated imagery.
After the break, Marcus Hartmann, Head of Global Operations for Sustainability at H&M Group, returned to our stage for a fireside on producer responsibility, regulation and the industry’s chase for perfect data.
The final panel asked what AI actually needs. Jenny Wärn, independent consultant and former Director of Product at TrusTrace, Eleonore Nygårds, AI Capability Partner at H&M Group, Beatrice Silow, Managing Director of Columbus Sweden, and Erik Wikander, CEO and co-founder of Wilgot, discussed why AI is so hard to make work at an organisational level, where a fashion brand should start, and what it means for data, work and marketing.
More than 150 people signed up for the session, from brands such as Lindex, Didriksons, Rudholm Group, Morris, Toteme, Kappahl and H&M, alongside producers, suppliers, researchers and students from the region’s textile ecosystem.
Thank you to everyone who joined us, to our speakers, to Next Textile and Marketplace Borås, and to our partners Columbus, Wilgot and Infor. Next stop: Nordic Fabric Fair in Stockholm on 8 December.
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