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Watch all talks from Transformation Conference Stockholm 2025
Watch all the talks and panels from our flagship event Transformation Conference at Stockholm Fashion District.
30 Sep 2025

From AI-powered creativity to sustainable innovation and bold industry insights, this year’s talks explored how the Nordic fashion system is navigating transformation at every level. Watch the sessions that brought together visionaries and changemakers driving the next chapter of fashion and technology.

How AI is transforming retail from the ground up
How AI is changing retail, from search to marketing, and what consumer discovery means in an AI-first world. Speakers: Erik Wikander, Co-Founder, Wilgot; Sofia Polyakova, COO, Genera

On trend with data driven operations
How data and operational excellence can drive both profitability and transparency. Speakers: Martin Börjesson, Chief Technology & Sustainability Officer, J.Lindeberg; Daniel Di Benedetto, Regional Director Euro North, Centric Software; David Thunmarker, CEO and Co-Founder, Impulso

How AI enable sell through and minimise overstock
Case Study: How AI can help retailers optimise pricing, increase sell-through, and reduce markdowns to address the challenge of overproduction. Speakers: Laurent Mainil, Founder, Markmi; Markus Krenn, Head of Commercial Planning & Operations, C&A Europe

Driving transparency through data: Lessons from leading fashion brands
How new tools are changing the way fashion manages supply chain data. Speakers share lessons from projects that drive transparency and build consumer trust. Speakers: Viktoria Arndt, Global Sales & Business Development Manager, Kappahl; Staffan Olsson, Head of Public Affairs, GS1 Sweden; Karolin Catela, Product Specialist, GS1 Sweden

The opportunities in resale
How resell is moving from niche experiment to core business. Speakers discuss the operational, technological, and cultural shifts needed to scale resell profitably. Speakers: Christian Kilin, CEO, Brandback; Amanda Thorén, CEO, Bencha; Marcus Hartmann, Regional Head of Sustainability & Public Affairs, H&M North Europe

tc2025