Since 2016, Myrqvist has challenged the market for dress shoes and classic accessories and, lately, also expanded the sleek range of Goodyear Welted footwear with a strong offering of more leisure silhouettes. Now, following up on recent collabs with The Rake and Swedish architect Thomas Sandell, the brand unveils a new limited-edition, together with Audi.
One of the earliest examples of driving shoes dates back to the 60s, a decade marked by a fascination for fast and expensive cars. As the sole of a traditional shoe was not suitable for driving, a special model was created where the sole consists of a number of rubber studs that extend all the way to the back of the heel. This gives the foot a more stable grip on the mat when resting on the pedal. While the shoe back then was mainly made for driving, it’s now a suitable option for most environments and circumstances. This racing legacy, which is also shared by Audi, made Myrqvist’s decision on what model to create for the capsule an easy one.
— The two brands have a lot in common and creating a driving shoe was a quite natural choice, says Robin Karlsson, chief marketing officer, Myrqvist.
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