Digital Fashion
Fashion designer Johan Lindeberg joins NFT marketplace Roya Edition as creative director
At the newly launched platform, the prominent creator and entrepreneur will focus on curating the content as well as taking care of its corporate collaborations.
18 May 2022

Roya is a Stockholm-based NFT marketplace for digital artworks and collectables, also helping other companies to enter the metaverse. Just a couple of weeks after launching, the startup now welcomes Johan Lindeberg — founder of fashion brands J.Lindeberg and BLK DNM — as its new creative director. 

— I really look forward to supporting other creators through the platform, says Lindeberg. I know how difficult it is to be creative but Web3 is the ultimate democratic world with the real power of creativity beyond borders. Also, NFTs reflect a spirit of solidarity — for the people, by the people — and for me, that was a liberating discovery.

— Johan Lindeberg’s journey spans over three decades and it is clear that he has always fought for creative freedom, which is also our purpose, supporting artists and free spirits, says Mahiar Afrooz, founder and CEO of Roya Edition.