Stockholm Fashion Week will return on 2–5 June 2025 with a revamped format led by the Association of Swedish Fashion Brands (ASFB) and, for the first time, direct backing from the Swedish government via the Ministry for Foreign Affairs. The move positions fashion as a strategic industry within Sweden’s national trade and innovation agenda.
Now structured “by the industry, for the industry,” the event marks a shift from traditional runway production to long-term brand support and global market positioning. The ASFB will coordinate schedules and provide strategic support, while brands retain full ownership of their presentations and events.
– Stockholm Fashion Week exists for the brands and culture that exist here, not the other way around, says John-Jamal Gille, Director of ASFB. We’ve stripped away unnecessary structures, giving full control back to those who make Swedish fashion what it is.
The guest programme is curated in collaboration with the Swedish Institute, Business Sweden, and Patriksson Group, with a focus on facilitating international business opportunities. Space by STHLMFW, produced by Common Values United, and archival documentation by Studio Bon are among the new additions aimed at strengthening brand visibility and legacy. The North Star Gala at Nordiska Kompaniet will celebrate Swedish fashion excellence.
– This is about outcomes—visibility, business opportunities, and global relevance—on the terms set by our brands, Gille added.
Stockholm Fashion Week 2025 will spotlight Sweden’s wider creative industries—design, music, art, and film—underlining its ambitions as a cultural and commercial platform for the global stage.
