Stockholm Surfboard Club is a Swedish brand inspired by the cross-generational surfing culture and SNS (Sneakersnstuff) is now a global brand around sneakers, fashion, music, and basketball, established in New York, Los Angeles, Tokyo, Paris, London, Berlin, and Stockholm. Today, the two unite for a capsule collection around exploration, community, and friendship.
— Stockholm Surfboard Club has been on our radar since they started in 2019 and I love what they have built over just a few years. Geographically, design-wise, and plainly their energy are close to our hearts, it’s a collaboration between friends that was just bound to happen. Our stories and DNAs in one collection makes a lot of sense to me, from surfing culture to sneakers, both have become mainstream but are led by people that love the culture, and that’s what connects us, says Max Beraldin, Collaboration Project Manager at SNS.
Manne Haglund Glad, co-founder and creative director of Stockholm Surfboard Club, grew up across the street when the first SNS store opened in 1999.
— Me and my friends used to go there to get stickers, and just hang around, he says. Then we opened our first Surfboard Club store twenty years later around the block. I’m a neighborhood kind of guy and the collaboration itself is a cultural and local shake hand from two brands that come from Stockholm, love their heritage, but also enjoy trying out new things.
SNS x Stockholm Surfboard Club is a classic capsule and features a range of organic cotton-made products, including T-shirts, a hoodie, and a cap. Several of the pieces feature the brands’ signature logo and other prints and the accessories — a coffee cup, lighter, hang-tag, and a Coleman cooler — are created for a surf adventure on a summer day.
