Byredo’s mascara is shower-proof, gym-proof, swim-proof — even tear-proof
The brand describes it as the cleanest waterproof mascara on the market.
By JOHAN MAGNUSSON
November 12, 2021
After the huge K-beauty trend and its 10-step-routines, there’s a growing global buzz for Scandinavian S-beauty and its innovative products with sustainability at its very core. In the latest issue of our printed magazine, we highlight 13 innovative beauty launches. This is #7.
As one of the highlights in Byredo’s growing range of innovative premium makeup products, the Waterproof Mascara, made in northern Italy, offers 24-hour, smudge-proof definition with softening and moisturizing properties. The formulation is vegan and 89 % natural and works for creating a natural or intense look, made to last throughout the day — and all night — in hot, humid, or rainy conditions. Its short, precision silicone brush — the same found in the label’s classic mascara — can be used to reach lashes individually, enhancing and sculpting with a buildable effect, or simply to apply it quickly and easily.