Gale describes her brand as where ancient Ayurvedic wisdom meets modern self-care.
— I created it because I wanted to make body care that’s truly effective but also deeply nourishing — natural, and rooted in results you can see and feel, she says. Every formula is based on powerful botanical ingredients that support skin health, lymphatic drainage, and glow from within. Chandra is all about celebrating your body, caring for it — and turning your daily routine into a ritual of self-love.
Things have gone pretty fast for you. What has it been like since launching?
— It’s been a bit of a whirlwind, honestly — in the best way. We launched just a few months ago, and the response has been overwhelming. I still get goosebumps reading messages from women who say their skin has never felt smoother, their cellulite is gone or significantly improved, or that they appreciate the quality of the ingredients we’re using. It just makes me really happy and makes us feel seen as a brand. Building Chandra has been so personal to me, and watching it resonate with people so quickly has been incredibly rewarding.
— Starting a brand from scratch is humbling. There are so many details — formulation, testing, hiring a team, packaging, logistics — and you have to make a thousand decisions a day. I’ve learned that everything takes longer than you think, but if you keep your ’why’ at the centre, it’s always worth it.
Chandra Beauti is multi-award-winning, and Kelly Gale most recently secured Beauty of the Year at NK Galan. The key to success, she explains, is authenticity.
— People can feel when something comes from a real place. Chandra was born from a ritual I created with my mom when I was fourteen. We’re not trying to follow trends; we’re simply sharing something that has worked for me and my friends. I also think transparency and storytelling have played a big role — showing people where our ingredients come from, why we use them, and the intention behind every product.
’Natural beauty’ continues to grow. What’s your view about the current state of the sector?
— I think people are more aware than ever of what they’re putting on their skin — and how it affects their health and the planet. Natural beauty isn’t just a trend anymore; it’s part of a bigger movement toward consciousness and simplicity. Consumers want clean formulas that actually work, and that’s pushing the natural beauty space to evolve in really exciting ways.
However, there are also clear signs that end consumers are increasingly looking for science-driven beauty products, rather than ’natural.’ Do you agree?
— I think it’s all about balance. Science and nature don’t have to compete — they can complement each other beautifully. I’ll always believe in the power of plants, but I also think innovation can help us source and formulate more sustainably. What matters most is integrity: understanding where ingredients come from and how they serve the skin. I love seeing brands merge ancient wisdom with modern technology in a conscious way — that’s where the future is headed.
You’ve touched upon it, but what are your end consumers looking for now?
— People want results but without compromising their health or values. They want multi-tasking, sensory products that feel good, smell amazing, and truly make a difference for their skin and mood. It’s not just about ’beauty’ anymore — it’s about how a product makes you feel. Chemical, harsh ingredients are not going to make you feel good, not now and not in the future.
What’s the next big thing in natural?
— I think we’ll see a huge shift toward ritual-based body care — products that connect skincare with mindfulness and wellness. The body is finally getting the same attention that facial skincare has had for years, and that’s beautiful to see. I also think people are craving simplicity — fewer products, higher quality, and more intention, Gale shares. She adds:
— The future of beauty lies in emotional connection. We’ve entered a post-perfection era — people are tired of filters and unrealistic standards. They want brands that speak to them like humans, not corporations. Authentic storytelling, transparency, and emotional resonance will define the next generation of beauty.
