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Conference
Join us at Transformation Conference — a fashion and textile innovation event in Helsinki
On May 31, Scandinavian MIND is hosting a half-day conference in Helsinki to gather innovation companies, creative talent, and investors within fashion to create new alliances.
By ERIK SEDIN
16 May 2022

Sweden and Finland are similar in many ways, and our commonalities are shown in the current state of the fashion industry. Our shared values of equality and innovation have birthed some of the most forward-thinking materials companies, as well as fostered a slew of creative talent in global demand. In the midst of the most transformative period that fashion has ever seen, we want to explore how Finland and Sweden can deepen their impact on the industry — together.

Join us at Transformation Conference, where we will innovate the fashion industry through Nordic values. Sign up here.

08.30 registration

09.00 Opening words

WELCOME TO THE TRANSFORMATION CONFERENCE
Konrad Olsson, Editor-in-Chief & Founder, Scandinavian MIND

09.05 Intro

INTRODUCTION OF PUISTOKATU 4
Nina Ruotsalainen, Chief Experience Officer, Puistokatu 4

09.10 Keynote

THE NEW SUSTAINABLE CONSUMER
Fashion researcher Fredrik Ekström shares his insights on The New Sustainable Consumer. He talks about how brands can thrive in a time of transition, where the consumers’ hearts and anxieties are, and three consumer profiles you need to know.

Fredrik Ekström, Above the Clouds

09.30 panel discussion

HOW VALUES ARE CHANGING THE FASHION ECOSYSTEM
A new generation of consumers is demanding more from their brands. Taking a stand and showcasing your values are more important than ever. We look at how Finnish and Swedish values meet the task.

Fredrik Ekström, Above the Clouds
Ervin Latimer, Designer, Latimmier
Konrad Olsson

10.00 panel discussion

HOW TO MARKET AND COMMUNICATE FASHION TECH
Fashion is in need of new materials, new business models, and alternative ways of working. But how do you communicate innovation in a visual industry?

Niclas Kristiansson, Executive Creative Director, Reaktor
Lotta Kopra, CCO, Spinnova

10.40 Interview

WHY ARE WE STILL SHOPPING?
A conversation with Alec Leach, journalist and author of the new book “The world is on fire but we’re still buying shoes”.

Alec Leach, Author

11.00 Panel discussion

HOW BRANDS CAN USE TECHNOLOGY TO HELP WITH SUSTAINABILITY
We listen to practical tips on how brands and designers can utilise new technologies and material sciences to accelerate their sustainability practices.

Kirsi Terho, Key Account Director, IFC
Niklas von Weymarn, CEO, Metsä Spring
Konrad Olsson, Scandinavian MIND

11.40 Panel discussion

HOW TO USE CREATIVITY TO ADDRESS OUR CHALLENGES
We invite a panel of designers to talk about how they can exchange their creativity, and sometimes radical ideas, into commercial successes – whilst at the same time keeping an eye on the environment. As a central part of their design methodology, many use materials innovatively in a pursuit to create more sustainable and responsible fashion.

Achilles Ion Gabriel, Creative Director, Camper & CAMPERLAB
Ellen Hodakova Larsson, Designer, Hodakova
Ane Lynge-Jorlén, Director, ALPHA

12.20 Closing words

Konrad Olsson, Scandinavian MIND