Podcast
Inside the H&M transformation (with Jörgen Andersson and Linn af Klint Kansmark)
We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.
15 Nov 2024
In this exclusive interview, we explore Jörgen’s career at H&M, what he learned from working outside the company, and why he decided to return to the brand two years ago.
We also talk about:
- The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.
- The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations
- The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them
Host:
Konrad Olsson, Editor-in-Chief, Scandinavian MIND
