Inside our EUCOTTON dinners in Stockholm
Across two intimate evenings at Hotell Skeppsholmen, Scandinavian MIND gathered senior sourcing and sustainability leads from Nordic fashion for a closed-door conversation with the EU COTTON delegation.
1 Jul 2026
The EU COTTON campaign is a three-year EU-funded initiative implemented by the Inter-Branch Organisation of Greek Cotton (DOV), promoting responsible European cotton production across the Nordic markets. The delegation hosted in Stockholm represented the full cotton chain — farmer, ginner, and spinner — from a country that produces eighty percent of Europe’s cotton, all of it non-GMO, fully traceable, and grown under the standards of the EU’s Common Agricultural Policy.
The question on the table: why has non-GMO, fully traceable cotton grown three hours from Athens remained almost entirely absent from Nordic supply chains?
Bethan Keeling, Senior Product Planner, H&M.
