(Click HERE to sign up for the Stockholm event on August 13).
Transformation Conference is a half-day programme for senior decision-makers in fashion, retail and technology. Held during CIFF at the Bella Center, it puts leaders from fashion and tech on stage to share what is working in practice, not in theory.
The programme is built around the four shifts now defining the business:
- AI in action: where AI is moving from experimentation into daily execution
- Data-driven profitability: turning retail data into sell-through, pricing and margin decisions
- Transparency as infrastructure: moving from compliance to commercial value through traceability
- Resell as core strategy: building resell into the model rather than running it on the side
Keynotes and panels feature leaders from Nordic fashion brands and the technology partners shaping the sector. Transformation Conference is hosted by Konrad Olsson, Editor-in-Chief and founder of Scandinavian MIND.
Sign up today to secure your spot
Location
CIFF, Bella Center, Martha Christensens Vej 10, 2300 København 4 August 2026
Program
09.30 – 10.00 Welcome
Registration and coffee
10.00–10.02 Introduction
By our moderator Konrad Olsson, founder and editor-in-chief of Scandinavian MIND.
10.02–10.15 Interview
The state of Nordic fashion
An opening conversation with the head of the Nordics' largest fashion trade show on where the market is heading. What do Nordic brands need to stay competitive as buying patterns shift, and how is technology changing the way collections are built, sold and delivered?
Speaker: Sofie Dolva, Director, CIFF
10.15–10.35 Fireside chat
When AI becomes the customer
Four in ten Danish consumers now use AI when they shop, and the purchase journey increasingly begins in a conversation rather than a search. Asger Storebjerg, Group Director of Media and Performance at Boozt, sets out what one of the region's largest online retailers is doing in response: opening its data to AI crawlers, structuring product information so language models read it correctly, and building an AI shopping assistant on first-party data. A practitioner's view of how retailers stay discoverable when the customer is a machine.
Speaker: Asger Storebjerg, Group Director of Media and Performance, Boozt
10.35–11.15 Panel
What would you do? Real decisions inside a fashion brand
Fashion brands run on a growing stack of disconnected systems, and the hardest problems sit in the gaps between them: a new regulation, a disjointed tech stack, rapid growth, rising customer expectations. In this scenario-based panel, Jenny Helgason of ROTATE Birger Christensen puts a series of real business situations to specialists from Delogue, Tex.tracer, TRIMIT and Fashion Cloud, who set out how they would approach each one.
Speakers:
Jenny Helgason, Buying, Production and Fitting Director, ROTATE Birger Christensen
Jolanda Kooi, Founder and CEO, Tex.tracer
Troels Rasmussen, Chief Commercial Officer, TRIMIT
Jelmer Bijsman, Senior Account Manager, Fashion Cloud
Anja Padget, CMO and ESG Expert, Delogue
11.15–11.30 Break
Networking and coffee.
11.30–12.00 Panel
Digital Product Passports: from compliance to business value
Digital Product Passports are arriving as a regulatory requirement, but the brands ahead of the curve are treating them as a business tool. Drawing on the Nordic Data to Business programme, Heidi Svane Pedersen of the Lifestyle and Design Cluster is joined by two brands turning product-level data into customer value, circular models and brand value. A practical look at how brands move from meeting the rules to making them pay.
Speakers:
Heidi Svane Pedersen, Head of Digital, Lifestyle and Design Cluster
Anna Österdahl, Lead ESG and Product Compliance, Les Deux
Maria Andersson, IT Development Manager and Business Developer, Nilson Group
12.00–12.30 Panel
Designing out waste: planning, material and AI
A large share of fashion's waste is created before a product is ever made, in the planning, material and development decisions taken early in the cycle. This panel looks at how brands can bring data and AI into those decisions to reduce overproduction and build better products from the start, with a view from inside a brand on how material and bill-of-materials choices are actually made.
Speakers:
Daniel Di Benedetto, Regional Director Euro North, Centric Software
More speakers TBD
12.30–13.30 Networking lunch
17.00–19.00 VIP Event
Transformation Conference Cruise
An evening on the water for speakers, partners and selected guests. Curated networking to close the Copenhagen edition.
Speakers
JENNY HELGASON
Buying, Production and Fitting Director, ROTATE Birger Christensen
Jenny Helgason is Director of Buying, Production and Fitting at ROTATE Birger Christensen. She began her career as a fashion designer and has spent the past 15 years working across the entire product journey, from design and product development to sourcing, buying and production. Today she helps creative, technical and commercial teams work together to turn creative vision into commercially successful products.
ANNA ÖSTERDAHL
Lead ESG and Product Compliance, Les Deux
Anna Österdahl is Lead ESG and Product Compliance at Les Deux, the Copenhagen-based apparel brand. She has previously held roles at Samsøe Samsøe, Martinique and Peak Performance.
MARIA ANDERSSON
IT Development Manager and Business Developer, Nilson Group
Maria Andersson is IT Development Manager and Business Developer at Nilson Group, where she also holds responsibility for sustainability and merchandise flow. She has been with the group since 2007 in a range of purchasing and IT roles, and works where business and IT meet to develop systems and processes. Nilson Group runs the retail chains DinSko and Skopunkten, with stores and e-commerce in Sweden and Norway and a wholesale business. In autumn 2025 the group launched its first products carrying a digital product passport, a pilot it has taken further through the Data to Business programme in 2026.
ASGER STOREBJERG
Group Director of Media and Performance, Boozt
Asger Storebjerg is Group Director of Media and Performance at Boozt, one of the Nordics' largest online fashion and lifestyle retailers. He leads the team shaping how the group invests across channels, from offline media to performance marketing, driving growth for Boozt and Booztlet across Europe. His work sits where marketing, data and AI meet. He was named one of Denmark's top 100 business talents in 2026.
DANIEL DI BENEDETTO
Regional Director Euro North, Centric Software
Daniel Di Benedetto comes from an engineering background and has more than 20 years of experience in PLM, AI and big data, of which more than 15 have been in retail. His focus is on how sustainability can drive change while enabling profitability in a complex environment. He leads Centric Software's Northern European sales market and serves on several industry boards.
SOFIE DOLVA
Director, CIFF
Anna Sofie Dolva is Director of CIFF, Copenhagen International Fashion Fair, where over the past four years she has led its shift from a biannual trade fair into a year-round fashion and business platform. During her tenure the business has grown from around 200 exhibitors to more than 1,000 brands and partners, with a stronger international reach and a more content-led, digitally integrated approach. Before CIFF she built her own beauty distribution business and held senior roles at L'Oréal and across the Scandinavian beauty and lifestyle industry.
JOLANDA KOOI
Founder and CEO, Tex.tracer
Jolanda Kooi is founder and CEO of Tex.tracer, a transparency platform for the fashion and textile industry. She holds a Master's in Business Administration and a bachelor's in Textile Engineering, and has more than two decades of industry experience. Her work centres on making every product's journey visible, authenticated and trusted.
TROELS RASMUSSEN
Chief Commercial Officer, TRIMIT
Troels Rasmussen is Chief Commercial Officer at TRIMIT Group, where he leads commercial strategy across sales, marketing and customer growth. With more than 20 years in fashion IT, he understands how the role of technology in the industry is changing and the value a modern tech stack can add. He works closely with TRIMIT's international teams, partners, vendors and customers to give companies the technology they need to reduce complexity and add structure.
JELMER BIJSMAN
Senior Account Manager, Fashion Cloud
Jelmer Bijsman started his career on the shop floor and has spent more than 15 years across every layer of the fashion industry, from retail to brands. He is part of the sales team at Fashion Cloud, driving growth across the Nordics. Having seen the industry from the inside out, he has a clear view of what works, what does not, and where fashion needs to improve.
ANJA PADGET
CMO and ESG Expert, Delogue
Anja Padget is CMO and ESG Expert at Delogue, where she brings fashion and technology together through events, content and industry conversations. She has more than 15 years of experience in the fashion industry, with a focus on making digital transformation practical and relevant for it.
HEIDI SVANE PEDERSEN
Head of Digital, Lifestyle and Design Cluster
Heidi Svane Pedersen is Head of Digital at the Lifestyle and Design Cluster, with more than 20 years of experience in digital transformation across the lifestyle industry. Through national and international innovation projects, she works on how companies can create business value through AI, traceability, transparency and Digital Product Passports.
KONRAD OLSSON
Founder and Editor-in-Chief, Scandinavian MIND
Konrad Olsson is founder and editor-in-chief of Scandinavian MIND, a platform covering the intersection of lifestyle and technology. He founded and hosts Transformation Conference and writes on the transformation of the fashion industry. He advises companies and organisations on brand strategy, communication and digital transformation.
tc2026
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