The award ceremony, now in its seventh year, gathered key figures from the textile and fashion sector at the historic SKF/Konstnärshuset in Stockholm. The event serves as a platform to celebrate pioneering sustainability efforts and innovations, highlighting achievements while motivating the industry to embrace forward-thinking practices.
Helena Waker, CEO of Stockholm Fashion District, emphasized the critical need for leadership in an era of rapid change.
– The fashion industry faces major changes that require strong leadership and adaptability. New EU regulations will transform the business landscape as we know it. Stockholm Fashion District aims to foster innovation and support players in this transition. Sustainability and compliance demand collaboration, creativity, and ongoing improvement across the fashion ecosystem, she stated.
Icebug stood out among nominees for its professional and transparent approach to sustainability, earning the Encouragement for Action Award through a rigorous selection process. The jury, led by Philip Warkander, Assistant Professor at the Swedish School of Textiles, provided this motivation for their decision:
– The successful Swedish shoe brand Icebug distinguishes itself through its exceptionally professional and transparent sustainability work. They demonstrate that it is possible to combine profitability with genuine commitment to the planet. Sustainability is integrated into the company’s DNA and permeates the entire operation, with total traceability in production as a concrete example. Remarkably, Icebug already largely meets the EU’s sustainability requirements for 2030, which shows their proactive and long-term vision for environmental responsibility and sustainable business practices.
The award ceremony was preceded by a panel discussion on the future of the fashion industry, moderated by Philip Warkander. The panel included Camilla Modin, founder of Modin Studio, and our editor-in-chief, Konrad Olsson.
