Founded in 2010 on a shared vision of change, Erik and Emilia Lindmark built EoE Eyewear around the idea of blending innovation with nature and culture. That philosophy pulls through in their latest collection, ‘Novel Frames’.
Here, six of Sweden’s literary voices take the main stage. Each author is honoured with a frame named after their hometown, and some inscribed with words lifted directly from their novels. The writers include Karin Smirnoff, Torgny Lindgren, Sara Strömberg, Stina Stoor, Mikael Berglund and Stina Jackson. Lindgren’s frame carries the words ”Men nu måste vi se framåt” from Hummelhonung, while Jackson’s is inscribed with ”Ljuset” from Silvervägen.
The collection stays true to EoE’s sustainable DNA using biodegradable acetate, recycled Swedish steel, titanium, and reindeer antler details. Central to the process is EoE’s patented Regrind™ technology, which recycles 98 percent of discarded frames into new designs.
With ‘Novel Frames’, EoE Eyewear shows how literature, design, and circular innovation can meet to make the perfect pair. The frames become less of a product and more a cultural marker, grounded in the landscapes and creativity of the North. Available now at selected retailers, online and in limited editions at the EoE Eyewear flagship store.
