Beauty Innovation Talks: The Need for Beauty Tech
Join us for an afternoon of insights and panel discussions about Beauty Tech.
11 Oct 2023

We’re gathering innovators, retail experts, and digital specialists from the Nordic beauty industry to discuss how to use new technologies to create success. Join us  for an afternoon of keynotes, panel talks, and live interviews at GT30 in Stockholm.

Claim your seat at the venue today. Limited seats.

Grev Turegatan 30, Stockholm

25 October 2023

[email protected]


15:00 Introduction 

Speaker: Konrad Olsson, Editor-In-Chief, Scandinavian MIND

15:05 Trend forecast: the state of beauty innovation

In this keynote, we will deep-dive into key findings from the Beauty Innovation insights newsletter. Learn about why new technologies and innovation are keys to securing its continuous success.

Speaker: Johan Magnusson, Senior Editor, Scandinavian MIND

15:20 Live interview: The Need for Beauty Tech

New technologies are influencing all parts of the beauty industry, from manufacturing and distribution to customer relations and retail. In this talk, we meet leading beauty executives and entrepreneurs, discussing what new technologies brands adapt, and what to look out for in the future.

Selah Rui Li, Founder, Ellure
Miroslav Slavic, Chairman and Nordic CEO, FOREO

15:50 Using data to power a customer-centric approach

The way consumers interact with brands is undergoing a significant transformation, thanks to the power of AI, AR, and cutting-edge technologies like Gen AI. The importance of the customer experience has surged, with 88% of customers now considering it as crucial as the products or services offered by a company. In this case study we will learn how Revieve and Oriflame has used data in order to shift towards a customer-centric approach.

Miikka Mäkiö, Senior Vice President of EMEA, Revieve 
Marcus Fogel, Senior Director Global Digital Services, Oriflame Cosmetics. 

16:15 Drinks and networking


Selah Rui Li, Founder, Ellure

What drove Selah and her co-founders to create Ellure was the ambition to reshape how society thinks about sustainability and consumption. The company develops mass-personalisation technology to offer an inclusive beauty product line and reduce waste in the beauty industry. The first product is a custom liquid lipstick, in which customers can design and choose the colour through a web-based colour design tool, currently piloting several other innovations.

Miroslav Slavic, Chairman and Nordic CEO, FOREO

Miroslav is a visionary entrepreneur whose journey exemplifies the transformative power of innovation in the beauty industry. In 2013, together with Filip Sedic, he was propelling FOREO to become a global beauty tech pioneer with a remarkable ten-billion-Swedish-kronor turnover in just five years. With extensive experience in both beauty and tech, his entrepreneurial spirit illustrates how innovative ideas and determination can transform a startup into a global success, leaving an enduring legacy in the beauty industry.

Miikka Mäkiö, Senior Vice President of EMEA, Revieve 

Miikka has a background working with beauty brands and retailers globally, helping them to deploy state-of-the-art digital solutions for their beauty shoppers and especially consulting on how to get most out of these tools. At Revieve, he’s currently focused on running its EMEA business, working with brands like Shiseido, Orilame, No7 and with retailers such as AS Watson Group and Boots.

Marcus Fogel, Senior Director Global Digital Services, Oriflame Cosmetics

Marcus has a background in digital business, e-commerce, and IT, primarily in the direct selling industry. Today he is globally responsible for Oriflame’s websites, mobile app suite and business applications. With a focus on digital business transformation, his role aims to digitalise the Oriflame business model, sales applications, and related activities to fuel and support social selling. The focus lies on building an end-to-end digital experience for the brand’s Members and Brand Partners.


Konrad Olsson, Editor-In-Chief, Scandinavian MIND

Stockholm-based Konrad Olsson is the founder and editor-in-chief of Scandinavian MIND, a magazine and platform covering the intersection of lifestyle and technology. Konrad is an experienced speaker, moderator, and podcaster. He regularly advises brands and organisations on content strategy and digital transformation.

Johan Magnusson, Senior Editor, Scandinavian MIND

Johan Magnusson is the Senior Digital Editor and Beauty Expert at Scandinavian MIND, constantly in search of the next big ingredients, formulations, and innovations within beauty — and the new technologies that might transform the industry as we know it.