
Brand Innovation
How to rewrite your brand book for AI

Transformation Leaders
Learnings from the Iittala rebrand

Brand Innovation
A guide to strategic storytelling for brands
Fashion Transformation
View allNavigating the fashion industry’s transformation through the lens of new technologies, upcoming regulations, and innovative sustainability initiatives.

Observations
Sustainability roundtable, part 2: Uniqlo wins on data and transparency

Observations
An H&M sustainability roundtable that fell short

Fashion Tech
Zalando introduces AI tools to enhance online fashion retail

Fashion
Altered space
This editorial highlights the gap between the virtual future of fashion that we’ve expected, and the physical present we are living in.