Podcast
How strategic content builds brands
We take cues from our latest insights piece on brand building and dive deep into the need for a strategic storytelling platform in order to compete in a transformational world.
20 Dec 2024
We talk about:
- How technological and generational shifts have made the dominant marketing funnel redundant
- How to overcome the barrier of algorithms
- Why you should treat content formats as core brand resources
- Plus, we look at best practices from the fashion and tech industries
Host:
Konrad Olsson, Editor-in-Chief
Erik Olofsson Haavikko, Creative director
