Zalando and Aspesi’s capsule aims to shape a fashion narrative that celebrates the joy of innovation
The Cinema Club celebrates the heyday of Italian cinema.
26 Feb 2024

Aspesi has established itself as a frontrunner when it comes to timeless classics, reinterpreted in modern materials. Now, the Italian brand joins Zalando’s designer brands collaborations, which previously have featured the likes of Designers Remix, Marimekko, and Paco Rabanne. The co-designed collection is marrying tradition with innovation with different prints from the ”Golden Age” of Italian cinema aimed towards a younger audience. 

— The creative concept draws inspiration from a collaborative journey with Zalando, fusing creativity and design to co-create a collection that reflects the essence of Italian culture, explains Carlos Pellegrini, VP of Marketing & Sales at Aspesi. Together, we’re shaping a fashion narrative that celebrates the joy of innovation and the thrill of timeless expression with a contemporary take.

The campaign features upcoming Italian actors Coco Rebecca Edogamhe and Mattia Carrano.

Zalando, which in 2023 acquired a majority stake in the fashion platform Highsnobiety, has kept on pushing the role of a retailer in this day and age. In the past year, it’s launched a new editorial format, released a genderless footwear collection in collaboration with several premium brands, and extended its partnership with Copenhagen Fashion Week until 2026. 

— With this (collection) we aim to deepen our connection with modern luxury consumers. It embodies the ’effortless chic’ style and perfectly responds to the modern lifestyle of our European customers, says Lena Sophie-Roeper, Director of Designer & Luxury at Zalando.