Now in its fifth year, Transformation Conference is the Nordic platform bridging technology and the fashion and retail industry. Following the editions in Copenhagen and Stockholm this August, we bring that role to Borås, Sweden’s textile capital, in collaboration with Next Textile at the Textile Fashion Center.
The Borås edition builds on the insights from Copenhagen and Stockholm and takes them upstream, to where material, sourcing and production meet the operational reset reshaping the industry. From AI moving into execution to regulation turning transparency into infrastructure, this is where brands and technology partners meet to work through what actually changes.Hosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND.
When: 5 November 2026, 09:45–12:00
Where: Textile Fashion Center, Borås
Format: Half-day conference
Partners
Important: Transformation Conf. x Next Textile is part of Borås Textile Days. To attend, you also need a ticket to Borås Textile Days, which gives you access to the full programme across the two days. Register for Borås Textile Days here.
Programme
TBA
Speakers
ELISABETH PEREGI
CEO, Kappahl Group
Elisabeth Peregi has been CEO and Group CEO of Kappahl Group since 2019. She brings extensive experience from fashion retail, with many years at Lindex in roles including Country Manager Sweden, Country Manager Norway, and CFO. Elisabeth is driven by the daily customer encounter and by building strong, sustainable brands. At Kappahl Group she has led the company's transformation and growth journey to become a business with revenues exceeding SEK 5 billion and one of the industry leaders in the shift toward a more sustainable fashion world. Alongside her role at Kappahl, she serves as a board member of Svensk Handel.
RICHARD WOODBRIDGE
CEO, Scandinavian Heritage (Oscar Jacobson & Filippa K)
Richard Woodbridge is CEO of Scandinavian Heritage, the parent company of Oscar Jacobson and Filippa K, a role he has held for six years. Prior to that he spent seven years at Nelly.com and has also held roles within Ellos Group and LeoVegas. He is a board member of ATG.
MARCUS HARTMANN
Head of Global Operations for Sustainability, H&M Group
Marcus Hartmann is Head of Global Operations for Sustainability at H&M Group, a function created in 2026 to connect global sustainability strategy with retail operations across markets. He took up the role on 1 July 2026, reporting to the group's Head of Sustainability, with an initial focus on Europe and North America. His work centres on extended producer responsibility, eco-modulation and the data infrastructure that has to sit underneath both.
TED BOMAN
CEO, Gina Tricot
Ted Boman has led Gina Tricot as CEO since 2020, steering the Borås-based fashion brand through a period of structural change in retail. Before joining Gina Tricot, he was CEO of Nordic e-commerce group Junkyard, Head of CDON Marketplace, and spent four years running Oriflame's business in Indonesia. He holds an MSc in Engineering and Industrial Management from Lund University's Faculty of Engineering, and is a board member of A Retro Tale.
Erik Wikander
CEO and Co-founder, Wilgot
Erik Wikander is a trusted voice within agentic commerce, featured in publications like Forbes and the Financial Times. Identifying the shift from ecommerce to Agentic Commerce early on, he co-founded Wilgot, the pioneer of Agentic Product Optimization (APO). Wilgot discovers the language that drives purchase decisions, generates AI-native product content in every market, and keeps refining it based on performance. The result is high-performing content that is understandable, citeable and persistent in AI, so products are recommended and chosen by AI systems and still convert human shoppers. Wilgot works with brands like Daniel Wellington, Philips and J.Lindeberg.
KONRAD OLSSON
Founder and Editor-in-Chief, Scandinavian MIND
Konrad Olsson is founder and editor-in-chief of Scandinavian MIND, a platform covering the intersection of lifestyle and technology. He founded and hosts Transformation Conference and writes on the transformation of the fashion industry. He advises companies and organisations on brand strategy, communication and digital transformation.