Transformation In Fashion
The Transformation Exhibition 4/11
What is transformation? We reached out to our network of creatives from all around the Nordics and asked them to interpret it. The ­resulting ­editorial is a visual journey through nature, technology, and identity.
28 Dec 2020

Tell us about the team. 

— This was the first time for all of us as working as a team. Henrik Haue made four amazing pieces of wigs for us, Melanie Buchhave styled and masterminded the whole project, Kolbrun Ran did an amazing job with matching the makeup with the story. And yours truly photographed it!

How did you choose to interpret the theme of Transformation in your story?

— By making the transformation invisible! We made four photos of a woman ageing from 29 years old until she is 73 years old. The point of the transformation focus is that she transforms her face with help of plastic surgery to look the same, regardless of her age. We got the idea when we saw pictures of Cher looking the same when she was 29 and when she was 73. Both scary and impressive at the same time!

Tell us about the production; where did you shoot and why?

— In a studio in Copenhagen, since we are all based here. 

Why is this angle/interpretation important right now?

— We think it is very interesting why it’s so important for women right now to not look like they get older. Why is that?