Podcast
Solving large-scale textile recycling
We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale.
6 Dec 2024
Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.
We speak with
- Emma Stjernlöf, Chief Communications and People Officer at Syre
- Erik Lagerblad, Head of H&M Group Ventures.
In this conversation, we talk about:
- The origins of Syre’s recyclable polyester innovation.
- The concept of a “gigafactory” and its role in producing sustainable materials at scale.
- The importance of collaboration between fashion brands, material suppliers, and technology companies.
- H&M unique involvement and why they are betting so big on Syre
Host:
Konrad Olsson, Editor-in-Chief, Scandinavian MIND
