The Scandinavian MIND Industry Lunch is an invitation-only gathering for editors, designers and decision-makers in Swedish fashion. Hosted in partnership with EU Cotton at Hotel Skeppsholmen during Fashion Week Trade, it brings a select group around one table for a focused conversation on how fashion is really made — and what needs to change.
The programme is built around one question the industry keeps circling but rarely answers directly:
How do brands make sustainable choices in an industry under pressure?
A short presentation from EU Cotton opens the conversation, setting the context for European cotton production, traceability and the wider supply chain. From there, an industry panel picks up the broader thread — sourcing decisions, material choices, EU legislation, and what it actually takes to run a responsible business in a challenging market.
The Scandinavian MIND Industry Lunch is hosted by Konrad Olsson, founder and editor-in-chief of Scandinavian MIND.
This is an invitation-only event. If you would like to attend, please contact [email protected].
Location
Hotel Skeppsholmen, Gröna Gången 1, 111 49 Stockholm
Friday, 14 August 2026
Programme
12.00–12.10 Arrival
Guests are seated as lunch is served.
12.10–12.15 Welcome
Opening remarks by Konrad Olsson, founder and editor-in-chief of Scandinavian MIND, followed by a short address from Pelagia Sousiopoulou, First Counsellor for Economic and Commercial Affairs at the Embassy of Greece in Stockholm.
12.15–12.35 EU Cotton — a case for European cotton
A conversation with George Kitras and Konstantinos Dimitriou on European cotton production, traceability and the supply chain story behind the world’s leading non-GMO fiber. Introduced by a short film from EU Cotton.
Speakers: George Kitras, Marketing & Communications Manager, Nafpaktos Textile Industry, and Konstantinos Dimitriou, General Manager & Managing Director, Vamvaki Ltd.
12.35–13.05 Panel
Sustainable Choices in a Challenging Industry
Four industry leaders on sourcing, traceability, and the material choices shaping the future of fashion — and the friction between doing right and staying in business.
Speakers:
Lydia Brearley, Founder, ENKEL Consulting and Sustainable Fashion School
Johan Graffner, Founder & CEO, Dedicated
Noah Areblad, Product Development, Design & Sourcing, Oscar Jacobson
Jodi Everding, Sustainability Consultant
13.05–13.30 Networking lunch
Coffee and continued conversation.
Speakers
LYDIA BREARLEY
Founder, ENKEL Consulting and Sustainable Fashion School
Lydia Brearley is the founder of ENKEL Consulting and Sustainable Fashion School, and a widely recognised LinkedIn Top Voice in sustainable fashion. With over 25 years of industry experience as a former fashion buyer, she works with brands across the UK and Europe to implement circular strategies and align with emerging legislation. Her work brings together commercial expertise and sustainability insight, equipping businesses with the tools, reports and education needed to accelerate change.
JOHAN GRAFFNER
Founder & CEO, Dedicated
Johan Graffner is the founder of Dedicated, one of Sweden’s most established purpose-driven fashion brands. He has spent the last two decades building a business around responsible production and materials, and now also works with Vintage & Friends.
NOAH AREBLAD
Product Development, Design & Sourcing, Oscar Jacobson
Noah Areblad works across production and sustainability at Oscar Jacobson, the Swedish menswear house. He is closely involved in the end-to-end process of how the brand’s garments are made, from sourcing decisions through to final production.
JODI EVERDING
Sustainability Consultant
Jodi Everding is an independent sustainability consultant with over two decades of experience in the fashion industry. She was previously Head of Sustainability at Filippa K, with earlier roles at LOEWE, H&M, Urban Outfitters and Abercrombie & Fitch. Today she advises international fashion brands on sustainability strategy and implementation.
GEORGE KITRAS
Marketing & Communications Manager, Nafpaktos Textile Industry
George Kitras is Marketing & PR Director at Nafpaktos Textile Industry, one of Greece’s leading producers of high-quality cotton yarns. For the past five years he has represented EUCOTTON at international conferences and industry events, promoting European cotton and building collaboration between the cotton and fashion sectors around quality, resilience, sustainability and traceability.
KONSTANTINOS DIMITRIOU
General Manager & Managing Director, Vamvaki Ltd
Konstantinos Dimitriou is General Manager and Managing Director of Vamvaki Ltd, a leading Greek cotton and yarn brokerage. An active member of the international cotton community through the International Cotton Association and EUCOTTON, he regularly contributes to major industry conferences. His expertise spans international cotton trade, risk management, professional training, and the promotion of responsible trading practices.
KONRAD OLSSON
Founder and Editor-in-Chief, Scandinavian MIND
Konrad Olsson is founder and editor-in-chief of Scandinavian MIND, a platform covering the intersection of lifestyle and technology. He founded and hosts Transformation Conference and writes on the transformation of the fashion industry. He advises companies and organisations on brand strategy, communication and digital transformation.