Podcast
Reshaping fashion imagery (with Lisa Bagge)
We speak with Fashionlab co-founder Lisa Bagge about how AI is changing image production in fashion and how it can help brands move faster while reducing returns and overproduction.
9 Oct 2025
In this episode, we explore the practical use of AI-generated imagery in fashion with Lisa Bagge, co-founder of Fashionlab. We discuss how brands are adopting new tools across their workflows, from product pages to lookbooks, and how smaller labels can now produce high-quality visuals with limited resources.
Key takeaways
- AI helps small brands compete
”Smaller brands are reaping the benefits faster,” says Bagge. “They can now produce the same quality of imagery as larger companies, with fewer resources.” - Reducing overproduction through precision
By using AI to test products earlier and visualise different sizes and styles, brands can avoid unnecessary sampling and reduce waste. - From photoshoots to platforms
Fashion Lab replaces multiple tools and external teams with one managed platform that mirrors a traditional photo workflow — making AI imagery scalable and on-brand. - New creative possibilities
AI enables brands to create content that was previously impractical — from showing all body types to producing ethical baby and kids imagery without physical shoots. - A glimpse into the future
Bagge imagines a time when shopping is handled by personal AI agents: “You’ll ask your AI to find jeans like the ones you saw online, and it will show you how they look on people your size — or even on you.”
