Beautyworld Middle East is held annually, in October, and brings together a diverse array of trade visitors, investors, distributors, and salon professionals from around the globe. All in all, the event attracts around 2,000 exhibitors in 27 pavilions with an expected 70,000 trade visitors to discover the latest of the beauty industry.
— From skincare, haircare, and fragrances, to wellness, we curate a dynamic and comprehensive exhibition that not only highlights cutting-edge products and services but also fosters valuable networking opportunities and business growth, Show Manager Ravi Ramchandani explains.
It’s a competitive landscape. How do you aim to stand out as a trade fair?
— It’s Beautyworld Middle East’s 28th edition this year, and as the industry evolved, so has the show through the commitment to integrating cutting-edge trends and technologies. The show features and conferences are updated annually.
— We enrich the exhibition with a range of engaging elements to revolutionise the beauty landscape, such as live demonstrations, hands-on workshops, and prominent events to explore emerging trends and innovations. These conferences are free to attend for all visitors upon registration, and the agenda is available on our website.
What are the show highlights for this coming edition?
— We will debut our beautyLIVE stage, showcasing expert insights, and where visitors can see live hair and makeup demonstrations. Quintessence — The Art of Perfume is the exclusive platform devoted to niche fragrances. Some of the world’s most unique brands and creators will showcase their products in a bespoke, luxurious environment, designed to highlight the intricacies of fragrance creation. Additionally, our perfume competition Signature Scent sees top international fragrance houses come together in an olfactory experience to create their interpretation of a signature scent for the show. Front Row by Nazih is the stage where global beauty engagement and education take place through live demonstrations. Nail It! by Nazih Group is a competition that combines artistry, skill, and passion in the nail industry, Ramchadani shares. He continues:
— Next in Beauty is a three-day conference that focuses on beauty evolution, emphasising the development of the beauty industry. Through these conferences and features, the show ensures to exhibit the newest trends and the latest beauty technologies, making it one step ahead of the industry.
— In Beauty Beginnings, we’re collaborating with Valérie Kaminov, Founder of International Luxury Brand Consultancy (ILBC) to introduce over 20 different beauty brands. Additionally, we’ve partnered with Goldwell for Arabian Color Fiesta. As part of the beautyLIVE stage, this competition will showcase Goldwell’s latest innovations in hair colour. Attendees can look forward to dynamic live demonstrations, where top stylists will present cutting-edge colour techniques and trends. The Fiesta will offer hands-on experiences with Goldwell’s advanced colour products and insights from industry experts on the latest colour trends and applications. 17 finalists from across the GCC (Gulf Cooperation Council) will compete in this competition’s finale, taking place at the fair.
— Our Beautyworld Middle East Awards has 17 categories this year, ranging from hair products to styling devices, nail products to niche fragrances, packaging to skincare, and from conscious brands to the latest technology innovations.
— Not only is Beautyworld Middle East a premier exhibition for trade visitors, industry professionals, investors, and distributors to connect and collaborate. It also highlights the intersection of history, culture, educational, and economic dynamics throughout all three days of the event. Visitors can explore the enriched features and conferences that are curated to cover all aspects of the beauty industry for all. Whether you’re looking to stay ahead of trends or network with top experts, attend Beautyworld Middle East to experience unparalleled access and insight into the evolving beauty landscape through its diverse conference topics, live demonstrations, and various competitions.
You mentioned the Next in Beauty Conference. Tell us more about what to expect.
— It’s a three-day conference that is open to all trade visitors to attend and free of charge to register. It will feature essential discussions led by industry leaders and will provide actionable insights and forecasts, equipping attendees with the knowledge to navigate and excel in the evolving beauty industry. Key Future Trends Shaping the Salon Industry, for example, explores the latest innovations transforming salon environments. Attendees will also gain valuable insights from The Evolving World of Multi-Channel Distribution, addressing new strategies and channels for beauty product distribution. Additionally, the conference will also cover From Gen Z to Gen Alpha: Understanding New Beauty Consumers, focusing on the preferences of emerging consumer demographics. A notable highlight will be How to Succeed in the Chinese Market, featuring testimonials from key players sharing their experiences and strategies. These discussions are a few of many, and all focus on the current state of the beauty industry and its future evolution.
Beautyworld Middle East has also partnered with BeautyMatter to release The Middle East Beauty Market Report, sharing the region’s latest trends and expected beauty advancements as well as connecting to its rich history with beauty.
— Clean and sustainable products, K-Beauty, and Middle Eastern scents are key trends of many. This year, the exhibition has over 200 K-beauty brands emphasising the rise of K-Beauty and the global appeal of Korean beauty innovations. The Scent of Success: The Global Expansion of Middle Eastern Fragrances at the Next in Beauty conference discusses how Arabian scents like oud and musk are making significant inroads into Western markets, highlighting the ever-growing influence of Middle Eastern beauty trends. The event also features UAE homegrown brands, showcasing their innovative contributions on the international stage. Additionally, this year’s event highlights a range of eco-friendly and sustainable products, reflecting the industry’s shift towards ethical and environmentally responsible practices.
— Beautyworld Middle East’s clean beauty brands, which prioritise natural ingredients and transparent formulations, are catering to the growing consumer demand for products with natural ingredients and sustainable practices. The rising influence of clean beauty is particularly notable among younger demographics, including Gen Z, who are of course not only prioritising clean beauty but are also driving their purchases through social media platforms. One of the panel discussions on October 30 at Next in Beauty that I mentioned, From Gen Z to Gen Alpha: Understanding new beauty consumers, details how this generation’s preference for online engagement means that brands need to leverage social media effectively to connect and influence their audience.
— Additionally, Middle Eastern beauty brands are expanding their buying capacity and enhancing their product offerings to meet growing demand. This increased investment reflects the region’s commitment to innovation and quality, ensuring that local brands can compete on a global scale and cater to the evolving needs of beauty consumers.
— Beautyworld Middle East features these products and delves into the details during our three-day conferences and events, highlighting these industry insights in full, Ramchandani concludes.
