What is Ugly Core and why does it matter?

Listen on Apple Podcast and Acast.

This week we talk about Ugly Core, a new aesthetic for fashion and culture that has gone viral on Tiktok and Instagram. We discuss:

How the trend grew in Generation Z, and we introduce some of the trends we’ve seen on social media.

The Nordic example: Swedish designer Beate Karlsson, AVAVAV.

How does it affect the fashion industry at large?

With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.