Scandinavian MIND | 15 photos from our AI session in Helsinki

27 May 2025

Last week, Scandinavian MIND returned to Helsinki for a special edition of Transformation Talks, held at Bio Rex during Fashion in Helsinki. The half-day conference explored the impact of artificial intelligence on the fashion industry, covering topics such as data-driven retail, creative workflows, and commercial strategy.

Speakers included Fabio Baum (Zalando), Sofia Polyakova (Genera), Dr. Natalia Särmäkari (Metropolia), Alexander Kranz (MM6 Maison Margiela), and Kieran Long (Amos Rex), among others.

Fabio Baum, General Manager Nordics & Benelux, Zalando. Konrad Olsson, Editor-in-Chief, Scandinavian MIND.

Sofia Polyakova, COO, Genera

Sofia Polyakova, COO, Genera. Dr. Natalia Särmäkari, Fashion and Design Researcher.

Meital Shapira, Menswear Buyer, Printemps. Robin Schulie, Buyer & Consultant. Alexander Kranz, Head of Womenswear, MM6 Maison Margiela.

Kieran Long, Director, Amos Rex.

15 photos from our AI session in Helsinki

This special edition of Transformation Talks brought together leading voices from fashion, tech, and culture to explore how artificial intelligence is reshaping the industry.

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