Designer Beate Karlsson turned the shape of a hand into a pair of viral shoes
We speak to the Swedish New York-based designer on The Bloody Feet shoes that broke the internet.
By JOHAN MAGNUSSON
July 02, 2021
Karlsson currently designs for Pyer Moss, is in charge of the creative direction for Italian-based Swedish brand AVAVAV, and directing her own or collaborative art and design projects.
— As a designer I feel like my biggest task is to provide a new or somehow better perspective, therefore I try to move away from my associations to create something noteworthy. This being said, it’s definitely not where I always end up, but I want to keep striving for otherness since I think it creates the most interesting work.
This spring, her spectacular shoes, designed for AVAVAV, were featured by leading media outlets all over the world.
— The Bloody Feet boots are an extension of The Claws, Karlsson tells, an enlarged hand shoe I made a few years ago. Disfiguring shapes, in this case the shape of a hand, to disrupt our associations of the original source inspires me. We made the first few pairs in house and they were all sold out, and are now looking into a small production of the boots.
She’s soon also teaming up with her friend, Ellen Sheidlin, on a collaboration project.
— I’m not driven by seasonal fashion or other norms of the industry; instead I have merged the practice of an artist and a designer. I work as an independent designer brand with the main purpose to collaborate with anyone who shares my vision on both creative limitlessness and taking social responsibility, Karlsson concludes.