With an ambition to promote the talent of the Nordics on a global scale, Copenhagen Fashion Week now introduces CPHFW NEWTALENT, an emerging designer support scheme. The goal is to create new opportunities for up-and-coming names through the mentioned monetary support, mentorships, professional advisors, and onboarding to the official Copenhagen Fashion Week show schedule, but also via partnership offerings, event participation, showroom activations, and alumni network. Last but not least, the extensive PR offered through Copenhagen Fashion Week’s own channels and the media coverage. The Fashion Week CEO Cecilie Thorsmark (pictured above), describes it as a formalised structure to how Copenhagen Fashion Week is investing in the next generation of ”exceptional talent”.
— It is a vital step we have taken to provide an encompassing program for the talents to build their brand on an international scale and to introduce them to our global audience, she says.
The first brands to be supported are A. Roege Hove, Latimmier, and P.L.N.
A.Roege Hove is a conceptual knitwear brand that challenges our perception of shape as well as traditions, with a modern and artistic approach to original craftsmanship and an aim for silhouettes to be both effortless and extravagant. Created by rising Finnish fashion talent Ervin Latimer, new ready-to-wear label Latimmier aims to expand the notion of masculinity by challenging who can perform masculinity and what kind of clothing can be used to do that. Non-gender label P.L.N. mixes European punk culture with references to workwear, goth, and antique religious attire in addition to well-considered silhouettes, thorough construction, as well as experimental reinterpretations.
The three brands within will be enrolled for three consecutive seasons. Subsequently, each brand will graduate on to the alumni scheme, which will continue supporting them across showcasing, events, networking, business support, communication, and more. NEWTALENT is created in partnership with Wessel & Vetts Foundation, luxury group Vanguards, the Nordic graduate support platform ALPHA (previously Designers’ Nest), Swedish Fashion Council, as well as the official partner Circulose, the new branded 100% recycled textile material, which will also collaborate with the designers to explore solutions to make fashion circular. By working across business growth, mentorship, and financial support as the foundational support pillars, the initiative will also uphold a mentorship board comprised of leading international figures within the fashion industry.
During the next edition of Copenhagen Fashion Week, taking place next week, CPHFW NEWTALENT will also host a showroom for the partaking brands as well as other new names from the Nordic fashion industry. The goal is to provide the opportunity to connect emerging brands with the Nordic and international press and buyers — growing their network, brand awareness, and wholesale business.