Scandinavian MIND Agency helps companies gain traction in the marketplace by expanding on their customer engagement and editorial credibility.

We believe in an editorial approach to communication. Creating an ongoing conversation with the people you want to do business with.

We have specific knowledge of building long-term credibility and translating commercial messages into engaging storytelling.

Through our own magazine and platform we build knowledge and harness network. We gather intelligence, devise strategies, develop concepts, create content, and activate messages through PR and events.

We call this Editorial Branding.

”It’s not about content.
It’s about editorial branding and credibility”

Everybody is talking about content, and rightly so. We are living in a content economy. The ones with the highest engagement get the biggest reward.

But what most people miss is that content is not just about images and videos, it’s not just the words and the photographs, the posts and the hashtags. It’s about something bigger. It’s about credibility.

The most successful brands and personalities are the ones that combine a clear sense of purpose with high integrity and a long-term perspective.

We believe in creating an ongoing conversation with the people you want to do business with. And the best tool is an editorial approach.

We have specific knowledge of building long-term credibility and translating commercial messages into engaging storytelling. Working with an editorial approach for your brand communication is effective for three main reasons:

The editorial approach

1. Editorial builds credibility over time. Content that is based on credibility strengthens your brand and builds long-term relationships with your customers.

2. Editorial gives more engaging stories. Storytelling that follows an editorial strategy will be more engaging and convert into real business opportunities.

3. Editorial builds reputation and network. A strong network is great for activating campaigns, spreading the word, and gathering more insights.

Our services

• Editorial branding and strategy
• Content creation and production
• PR and Event Activations
• Insights and intelligence

Business areas

1. Fashion
2. Technology
3. Design
4. Beauty

Contact us to learn more about our method

KONRAD OLSSON
CEO, Editor-in-chief
konrad@scandinavianmind.com

ERIK OLOFSSON
Creative Director
erik@scandinavianmind.com

20+ photos from Transformation Conference in Helsinki