We will discuss how transparency can unlock new business opportunities and create value for brands and consumers. We will also provide an update on the latest EU legislative developments and their impact on international business dynamics.
Tuesday 6 May 2025
15.00–17.00
Grev Turegatan 30, Stockholm
Talks: 15.00–16.00
Networking drink: 16.00–17.00
Panel 1: An update on exports and global legislation.
A changing geopolitical landscape is affecting the industry. We look at the latest EU legislative development for the fashion industry, including the Omnibus Package. We will unpack what these mean for small and medium-sized businesses in terms of their international business dynamics and growth opportunities.
Speakers:
Hege Schøyen Dillner, Partner, Frøya Ventures
Staffan Olsson, Head of Public Affairs, GS1 Sweden
Magnus Nikkarinen, Senior Policy Director, Swedish Commerce (Svensk Handel)
Panel 2: Unlocking opportunities for fashion and outdoor brands
Transparency in the textile value chain has the chance to unlock new value for brands and consumers. We hear from leading brands within fashion and outdoor about their best practices. We also look at how a new generation of dynamic data solutions can drive lean integration between sell-through, storytelling, resale, buy-back, and other aspects of the value chain.
Speakers:
Sara M. Rakstang, Founder & CEO, Repass
Johan Graffner, CEO at Dedicated, Co-Founder at Vintage & Friends
Linda Pimmeshofer, Founder, Change Retail
Moderated by Konrad Olsson, Founder & Editor-in-Chief, Scandinavian MIND
Speakers
Hege Schøyen Dillner, Partner, Frøja Ventures
Hege is Chair of the Board at Repasdo and a Partner at Frøya Ventures, with over 30 years of leadership experience across 32 countries. As Executive Vice President at Veidekke, she drove the business strategy toward green and circular solutions across Scandinavia. She brings extensive board experience from a wide range of companies and represented Norway in the World Green Building Council’s “Advancing Net Zero” project. Hege specializes in change management, innovation, sustainable business models, and organizational growth.
Staffan Olsson, Head of Public Affairs, GS1 Sweden
Staffan Olsson has a strong and long experience of improving supply chains and B2B efficiency. This is achieved by helping companies improve their interactions with their trading partners and other companies using information technology and standards. One focus area right now is data-driven sustainability and how supply chain transparency and data sharing can help enable a more circular economy. The concept of Digital Product Passports will play an important role in accelerating the transition to a more circular and sustainable business.
Magnus Nikkarinen, Senior Policy Director, Swedish Commerce (Svensk Handel)
Magnus is Senior Policy Director at Swedish Commerce, where he has led sustainability-related initiatives since 2018. He has extensive experience in public policy, including over a decade at the Swedish Government Offices, and served as Forestry and Agriculture Attaché at the Embassy in Beijing.
Johan Graffner, CEO at Dedicated, Co-Founder at Vintage & Friends
Johan is a lifelong entrepreneur with a focus on responsible business practices for the past 18 years. Known for highlighting the gap between what businesses and politicians say and what they do, he champions certifications like GOTS, Fairtrade, GRS, and ROC. Johan is the co-founder of the fashion brands Dedicated, CHPO, and Vintage & Friends, all committed to sustainability and ethical production.
Linda Pimmeshofer, Founder, Change Retail
Linda is the founder of Change Retail, helping brands navigate digital transformation at the intersection of fashion and technology. With over 20 years of experience in the software industry, she focuses on making retailers more data-driven and customer-centric. Linda actively collaborates with startups and partners to drive innovation and believes that using data effectively is key to creating personalized experiences and building long-term sustainability.
Sara M. Rakstang, Founder & CEO, Repass
Sara is the founder and CEO of Repass, a platform enabling flexible and scalable transparency across the fashion value chain. With over 20 years of experience in global supply chains—from energy to textiles—she focuses on solving real industry challenges through practical tools, not tech jargon. At Repass, she helps brands turn transparency into value by connecting data, operations, and circular services into one seamless workflow.
Konrad Olsson, Founder and Editor-in-Chief, Scandinavian MIND
Konrad Olsson is the founder and editor-in-chief of Scandinavian MIND, a platform covering the intersection of lifestyle and technology. He is a leading expert on the transformation of the fashion industry and the founder and host of the fashion-tech event Transformation Conference. He regularly advises companies and organisations on brand strategy, communication and digital transformation.
Related Stories
