The Scandinavian MIND webinar brings a practitioner and an industry expert around one question the sector keeps circling but rarely answers directly:
When does product data stop being paperwork and start being profit?
For the past few years, almost every conversation about product data has circled the same word: compliance. Digital Product Passports, traceability, reporting. It matters — but it’s the smaller half of the story. The bigger half is precision. When a brand’s product data is clean and connected, it makes the right things, wastes less, and decides faster. That’s not a compliance win. It’s a margin one.
Maud Roodenburg, Product Development Director at Scotch & Soda, opens up what this looks like inside a global fashion brand — the real transformation, not the theory: the move to one system, the internal resistance, and what changed once the data was in order. Nico De Troyer of Centric Software picks up the wider thread — what’s happening across hundreds of brands, and where AI is starting to earn its place.
A practical, no-jargon conversation for anyone in product, merchandising, sourcing, operations or digital who wants their product data to work harder.
The Scandinavian MIND webinar is hosted by Konrad Olsson, founder and editor-in-chief of Scandinavian MIND, and co-hosted with Centric Software.
Online · English · 25 August · 11:00 CEST
Speakers
Maud Roodenburg
Product Development Director, Scotch & Soda
Nico De Troyer
Industry Expert, Centric Software
Konrad Olsson
Founder & Editor-in-Chief, Scandinavian MIND