The roundtable explores what happens to merchandise planning when the assumptions it was built on stop holding. Forecast models trained on historical seasonal patterns are miscalibrated. The full-price winter window has quietly closed. Consumers wait, weather refuses to arrive on schedule, and traditional buying calendars no longer map to how goods actually sell. Nick Scheffers’ recent piece in Scandinavian MIND – The fashion winter season is shrinking rapidly – sets the context.
This is one of Scandinavian MIND’s recurring closed-door executive roundtables, gathering senior decision-makers from Nordic fashion and retail for focused, peer-level conversations on the industry’s most pressing questions. The format is a working discussion, moderated by Konrad Olsson. Participants share their own realities: what has worked, what has surprised them, and what they are still working to solve.
The focus is on the operational reset AI is forcing on fashion retail. What does it take to move from static seasonal planning to continuous forecasting? Where does AI actually change buying decisions versus where it just adds noise? And what data foundation do brands need before they can benefit from any of it?
Featured speaker
NICK SCHEFFERS
Founder, Thunderstock
Nick founded Thunderstock in 2019 to bring merchandise planning intelligence to European fashion, footwear and multi-brand retailers. The platform combines AI-driven demand forecasting with merchandising specialists from retail, handling budgets, collection planning and in-season stock management for brands including America Today, MS Mode, Scapino and Nelson. His recent article in Scandinavian MIND unpacks what his data is showing about fashion’s shifting seasonal calendar.
Moderation
KONRAD OLSSON
Founder & Editor-in-Chief, Scandinavian MIND
Konrad has spent more than two decades working at the intersection of fashion, retail and technology. Through Scandinavian MIND, he leads editorial coverage of the transformation of the industry, and produces closed-door executive formats designed to move the conversation forward between senior decision-makers and the technology providers shaping the next generation of retail.
Practicalities
Thursday, 1 October 2026
15:00–17:00
Postmuseum, Lilla Nygatan 6, Stockholm
Invitation-only. Attendance confirmed by direct reply to Konrad Olsson.
Language: English
The Executive Roundtable is produced by Scandinavian MIND in partnership with Thunderstock. For questions or to confirm attendance, contact Konrad Olsson at [email protected].