The relaunch of Software consists of leisurewear and rainwear that can be worn by all genders, including three new styles; a crewneck, t-shirt, and matching pants that are specifically designed to be genderless. The campaign is shot in local Copenhagen spots with a mix-gendered cast, showing the versatility of the pieces and how they can be worn everywhere by everyone. As one of the brand’s most responsible products, the line exclusively uses certified responsible fabrics like organic cotton, recycled polyamide, and Tencel Lyocell and is fully traced on Stage 1-4 of the supply chain.
Last year, Ganni announced a commitment to offering more inclusive garments, and this year, 25% of the main collections will be available in extended sizing for both shoes, swimwear, and ready-to-wear.
— I always get super inspired seeing different people wear our clothes. #GANNIGirls is a state of mind, not a fixed persona or identity. It’s plural for a reason. Having as many people as possible feel included in what we do has always been the goal. Everyone is welcome, creative director Ditte Reffstrup comments.
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