Name the place people go to sail, dive, swim, play, dream, and simply be. The coast. Born out of love for the salt-washed shores, the Scandinavian brand Cesar Equipment makes its debut with Coast Culture Take One, an introductory campaign built around one simple question: “Where do we go to dream?”
Shaped by salt, wind, and stone, Cesar Equipment was founded by a collective of creatives who grew up by the coast and somehow always found their way back. The brand draws on the functionality of traditional coastal gear, but this time refined through a modern Scandinavian lens. It was created for those who move between the pace of the city and the tranquility of the sea.
In a world that moves fast, Cesar’s point of view is about taking a moment. The coast is its grounding place, a space to reconnect, recharge and find clarity. That philosophy runs through the design, where technical performance can feel just as welcome in the city.
The first collection, Coast Culture Take One, gives coastal wear a modern look. Engineered to withstand wind, water, and shifting weather, each piece combines function, style, and longevity, crafted from advanced recycled fabrics developed in collaboration with Japanese and South Korean innovators.
In two collection lines, Active Tech and Casual Tech, the collection shifts easily between active and everyday life. Active Tech offers high-performance, lightweight, wind and waterproof gear made for active days. Casual Tech introduces refined, versatile pieces designed for the everyday.
“Our audience is the modern citizen – someone who works hard but seeks balance through the coast,” says Staffan Lamm, Brand Artistic Director. “For me, that place is Ramsö, a small island on the northern west coast. I’ve been lobster fishing there with friends for over sixteen years. It’s the perfect place to recharge before returning to Stockholm.”
Cesar Equipment is available online and through selected retailers across Scandinavia, including NK Stockholm and Storm Copenhagen.
