Gucci and The North Face collaboration debuts on Pokemon GO
Proof that even the biggest brands are going digital.
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Four ways gaming is taking over fashion
From Burberry to Balenciaga — these brands are maintaining relevancy by creating their own video games.
Weekly: Nike acquires RTFKT, the post-pandemic traveller, & Hazelight wins Game of the Year
We discuss Nike acquisition of the french digital sneaker brand RTFKT, and why sneaker brands are such a goof fit for virtual fashion.
The Dematerialised and Tribute Brand’s new phygital drop challenges fashion as we know it
Besides the physical garments and audio files included in the purchase, the drop is the first ever to include digital fashion garments as NFTs.
Deconstructing Facebook’s metaverse
As a result of Facebook’s name change to Meta, the metaverse phenomenon has now entered the mainstream. We ask the founders of two metaverse companies to define this new parallel digital reality, and how companies need to angle their entrance to it.
Havaianas launches in-game and physical flip-flops with Fortnite
Get your physical and digital self summer-ready.
Just shoe it — Nike buys virtual sneaker company RTFKT
Pretty soon, you’ll be able to wear your favourite Jordans, Converses, and other Nike products on a metaverse platform near you.
3 recent projects that integrate the fashion world with the metaverse
By taking part in virtual exhibitions, dressing your gaming character in high-end clothing or buying NFT’s from promising brands — here are three projects showing that the future fashion world isn’t just a physical one.
Vans enters the Roblox metaverse with skateboarding experience and skins
Players can dress up their avatars in customized Vans shoes, t-shirts and accessories before hitting a specially developed skate park.
Studio Glendor creates 3D-rendered avatar for new sports brand SLOPE Democracy
Collaborating with creative talent Johnny Kangasniemi on merging design and technology for the sportswear disruptor’s debut campaign.