— As always, sustainability is at the core of the Swedish fashion industry. For Stockholm Fashion Week AW22 we will discuss fashion in the digital world, circular fashion, and transparency as the key to a sustainable future in fashion, said Catarina Midby, secretary-general at Stockholm Fashion Week organiser Swedish Fashion Association
Here are our 5 highlights during the week:
Stockholm Surfboard Club
Co-founded in 2019 by Manne Haglund Glad and Jonny Johansson, Stockholm Surfboard Club is reinventing the classic idea of a surfing brand with the ambition to create a unique angle on surfing in the world of fashion and art. Apart from comfortable utility wear, the brand is producing surfboards, wetsuits, and everything else a surfing enthusiast may need.
The FW22 collection is inspired by off earth travels, commercial space mining and cargo utility wear with technical ripstop nylon fabrics, space airbrush t-shirts, mohair sweatshirts with abstract jacquard patterns, and logos, which is all a playful addition to the seasonal theme.
Teurn Studios
Founded last year by Anna Teurnell, Teurn’s concept is rooted in a curated wardrobe of luxurious essentials with a twist, designed to last over time. The brand’s design expression is timelessly sleek, reflecting a brutalist take on femininity, but also its strong Scandinavian roots. This goes closely hand in hand with the designer’s own style and trademark.
The brand hosted an intimate event for the international press, where the curated edit of its SS22 season was showcased alongside selected evergreen pieces.
Remake Stockholm
This year marked the twentieth anniversary of Remake, a brand that designs and produces sustainable fashion both in socially and environmentally focused terms. The used materials come from donations to the NGO Stockholms Stadsmission, so each creation is unique and can’t be exactly reproduced. The garments are produced locally in Remake’s studio in a suburb south of Stockholm and the designs vary depending on the availability of material, focusing on quality, upcycling, and natural fabrics.
The AW22 collection is colourful and confident, moving into a greater mix of materials and colours and being simultaneously serious and playful. Oversized silhouettes, patchwork, cotton, and denim are at the core. Key pieces are wide slouchy pants and colourful one-off jackets and coats, mixing a variety of patterns such as florals and plaid, accompanied with fun accessories to complete the looks.
Niklas Gustavsson
In collaboration with Beckmans School of Design, iconic department store NK has established an annual design award — NK Young Talent Award — to promote, support, and pay tribute to young designers who are ready to step into working life after their education. This year’s winner, Niklas Gustavsson, is a newly graduated fashion designer. His collection, Houdini, is about identity and is based on memories from his upbringing. The collection highlights the fear of norm-breaking and the relation to the unspoken social and cultural codes. It is a surrealistic representation of the individual versus the collective. The collection dwells on the mixture between the modern basic wardrobe and society’s conventions on how to dress. Gustavsson combines shapes and colour with his own prints, drawing inspiration from art, popular culture, strong personalities, and exciting life stories.
Diemonde
Brave, disruptive and powerful are the core values of Swedish brand Diemonde. Making unisex garments with a tailored twist, the brand proposes a new take on the relationship between street style, culture, and classic minimalistic garments, with the intention to create a common ground inspiring the youth through their previously mentioned values.
As an independent fashion brand, it embraces a business model grounded in transparency and flexibility that also focuses on the ambition of redefining the narrative of modern Swedish culture in terms of inclusion and diversity. The garments are crafted in Sweden on-demand, with the idea of reducing carbon emissions and counteracting overproduction.
