The intersection of art and design (with Jonas Kleerup and Edin Kjellvertz)

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Jonas Kleerup is an art consultant and advisor based in Stockholm. He works mainly with larger corporate clients like Hufvudstaden, The Absolut Company, Electrolux, NCC, Björn Axén and many others. Projects include everything from curating shows, and developing strategies concerning art to acquisitions and developing collections of contemporary art. He also works with a few selected private clients with building collections. Previously he ran a gallery under his own name before switching over to consulting and advising.

Ten years ago, Edin Kjellvertz started Dusty Deco together with his wife Lina; one of Sweden’s most stylish and eclectic vintage stores with carefully selected design furniture, interior accessories and art that attracted buyers from all over the world. By the turn of 2020, they closed down their shop operations and moved to Mallorca to focus on the family but also build their own brand with their own design. The showroom in Palma is a mix of their own collection, vintage pieces and art the couple collected.

We discuss:
The intersection of art and design.

Have the (white cube) galleries outplayed their role?

The new art and design fair and platform CREAM.

CREAM is a platform that explores the boundary between art and design, where object categories blur as contemporary art intermingles with avant-garde craft. The result is a cross-disciplinary experience where visitors are inspired to create their vision of form, function, and idea. CREAM will create alternative exhibitions through temporary spaces and carefully selected curators in conjunction with existing art and design fairs. CREAM is an initiative created by Stockholm-based art consultant Jonas Kleerup and strategic branding studio tätatät. The inaugural edition will take place in mid-May 2022.