GUIDE / STOCKHOLM

”You can still find quietness and peace in the middle of the city”

LILI ASSEFA WOLF
Diverse dining and the best cultural spots.
January 28, 2021

Often described as the PR queen of Stockholm, Lili Assefa Wolf is naturally active on a broad marketing front. She is the owner and founder of Assefa Communications, part-owner of fashion brands Whyred and Hope, and was also the official media consultant for ASAP Rocky during his three-week jail spell in the summer of 2019.

My favourite thing that makes me proud of Stockholm: 

I really like Stockholm because of the closeness to nature and water, even in the middle of the city. 

My favourite weekend routine: 

I am a morning person, so I always wake up before the whole family, I drink my cup of coffee and read the newspaper. The calmness of the home is priceless.

My favourite cultural spot:

Artipelag, a destination of high international quality and boundary-crossing art exhibits, inspiring activities and great food. 

My favourite place for dining out:

The Chinese restaurant Surfers, when it comes to fine dining, I would definitely book a table at Franzén

My favourite place for a creative or business meeting:

The restaurant Taverna Brillo was like my second office for a while. 

My favourite breakfast place:

Broms or Pas D’Art. 

Pas D’Art

My favourite city escape:

Our country house in Mölle in the South of Sweden, and London, because of all the amazing urban restaurants with cultures from all over the world.

My favourite local entrepreneur or creative I want to promote:

Gojo, the best Ethiopian restaurant in Stockholm, located in Södermalm.

My favourite hotel for a staycation:

Ett Hem.

My favourite route for a run or walk: 

A morning walk at Djurgården, where you still can find quietness and peace in the middle of the city.

My favourite place for fashion:

Hope and Whyred of course, but also Acne and Bottega Veneta.

My favourite space for great design: 

Svenskt Tenn.

Djurgården. Photo: Jeppe Wikström / Visit Stockholm

My favourite local media:

DI Weekend, SvD and DN.

My favourite thing at home:

The kitchen! We have an open space where the family can gather. And then I have to say my bed.

Related