Innovations For Better Living
Here’s how AI can be used to create your ultimate personal scent
As Artificial Intelligence is taking over our lives, it’s now also a part of the beauty and fragrance industry.
13 Sep 2021

Swedish startup No Ordinary Scent makes personal scents that you create from your memories using AI technology. 

— We are passionate about personalisation and new ways to explore identity through senses, say co-founders Sandra Kinnmark and Amelie Saltin. 

To create a personal scent, the customer uploads three personal photographs through their website. The AI technology analyses and tags the photos while matching the tags with a combination of scent ingredients that becomes a personal and unique formula. 

— The scent is named by the customer and made to order using ingredients from the perfume mecca of Grasse in France in our lab in Stockholm. 

A big part of the business is Scent Branding, where the company works B2B to explore a brand’s DNA through scent. 

— We break barriers through AI in our lab to create a new kind of brand experience. 

How do you contribute to better living? 

— Our brand is all about self-exploration. We use scents as much more than just ”smelling good”. Scent is our most personal and powerful sense. Our brains form a strong association between the scent we are wearing and the feelings we are experiencing. This allows us to use scents to evoke those feelings on demand, a bit like getting into a special mood by listening to a mood-boosting playlist, but way more powerful. We’re creating a bridge between our oldest core senses with new technology, say Kinnmark and Saltin.

This is #9 on our list with 25 Innovations for better living from Scandinavian MIND Issue 2

1. Here’s the first furniture brand to publish their climate footprint
2. Unique Bio2 textile can make a change in our polluted world
3. Patented technology can turn the eyewear industry circular
4. Filtration technology saves you from hidden pollution at home
5. This Swedish collective launches line with skincare for objects
6. Powder to liquid wash can change personal care as we know it
7. This household product line cleans with all-natural sugar surfactants
8. Spinnova’s textile fibre might be the world’s most groundbreaking
10. Design brand Verk takes local production one — big — step further