Beauty tech

Why FOREO’s latest beauty device activates all 69 muscles in the face

The launch of BEAR is accompanied by a smart mask with cannabis and cleansing device LUNA 3 Men.
By JOHAN MAGNUSSON
December 28, 2020

Clara Sandell, Head of Marketing, FOREO Nordics, describes how innovation is in the Swedish global beauty tech brand’s DNA.

— With everything that has happened, investing in yourself and your wellbeing has truly never been more important.

The brand has introduced a range of innovations this fall, and she describes BEAR as perhaps being the most exciting one.

— It’s a device that combines microcurrent and our T-Sonic pulsations to activate all 69 muscles in the face and neck to really give your face a true workout by toning and firming your skin, tells Sandell. It helps your skin build collagen, repair elastin, and tighten your face through electrical currents that mimic your body’s own natural processes. It also comes with an Anti-Shock system, which is the world’s safest — and probably cutest — microcurrent device on the market. Connected to our app, I’d describe it as a pocket-sized personal trainer for your face, also offering guided facial massages and workouts, and personalized device settings.

The new Cannabis Seed Oil mask is an addition to the Natural Collection of smart masks.

— It uses Cannabis Sativa Seed Oil from Germany that calms and soothes the skin. The Natural Collection masks are paired with the UFO 2 device, using both heating, cryotherapy, and a full spectrum of LED lights so that you can have a luxurious spa treatment at home. It does wonders for your skin in only 90 seconds, says Sandell.

Last, but not least, FOREO has added a new member to the award-winning LUNA range.

— LUNA 3 Men is a facial cleansing device specifically designed to suit men and their skincare needs. We all need skincare, and of course a little self-pampering moment every once in a while, and with this launch, we really want to emphasize that skincare is for everyone.

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